MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released:

September, 2019

Education Section:

Best Practices, Creative Effectiveness, Educational Documents

Keywords:

Mobile Video

Consumer Engagement

Creative Effectiveness

Social Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released:

March, 2019

Education Section:

Creative Effectiveness, Research

Members Only

Consumer Engagement

Creative Effectiveness

Social Media

Members Only: First Second Strategy Report 2019

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Released:

March, 2019

Education Section:

Creative Effectiveness, Educational Documents, Research

Members Only

Attention and Cognitive Process in Mobile

Consumer Engagement

Creative Effectiveness

Social Media

Members Only: Attention and Cognitive Process in Mobile

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If your company is an MMA member and you need log-in information, please email [email protected].

Released:

March, 2019

Education Section:

NEW

MMA Indonesia Modern Marketing Reckoner 2022: Unveilling Modern Marketers' Guide to Leveraging Data & MarTech

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released:

November, 2022

Education Section:

Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports

Region:

APAC, Indonesia, Global

ArabyAds Annual Report – MENA E-commerce & Black Friday Opportunities 2022

Submitted by Selin Ilgen Kupcu on Tue, 11/01/2022 - 03:52

Thumbnail:

Want to make it big for this season's sale?

ArabyAds brings you an intriguing report on how the MENA region is gearing up for the shopping festival. Let’s take a look at what you get inside:

Language Undefined

News Type:

Member Press Release

InMarket's 2022 Holiday Shopping InSights

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping.

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

Download the report and access findings like:

How much holiday shoppers plan to spend on gifts
How inflation is impacting consumer holiday budgets
What kind of gift cards gift givers plan to buy
And more!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

Read more about InMarket's 2022 Holiday Shopping InSights

Marketing Organization

Programmatic

State of the Industry 2022 - Modern Marketing in Vietnam

Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released:

October, 2022

File Size:

3.89MB

Education Section:

Research

Region:

APAC, Vietnam, Global

Keywords:

WARC, mma, Industry

Consumer Engagement

Shopper Marketing

Winning the 2022 Festive Season with Optimal Media Strategies

With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

Released:

September, 2022

Education Section:

Perspectives

Region:

APAC, India, Global