Consumer Engagement | MMA Global
From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Release Date: 
September, 2019
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To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Release Date: 
March, 2019
Education Section: 

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Release Date: 
March, 2019
Attention and Cognitive Process in Mobile

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Release Date: 
March, 2019
Education Section: 

The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging customers and enabling them to buy things inside their comfortable social media environment. According to Accenture, global social commerce is predicted to increase three times faster than conventional commerce, from $492 billion in 2021 to $1.2 trillion in 2022. Social commerce is one of the main e-commerce channels in Vietnam, owing to the population's high Internet and social media usage rates.

Release Date: 
April, 2022

Friday, March 18, 2022 - 9:00am to 10:00am ICT

Speakers: 
Head of Marketing & Communications
BCA Solutions Joint-stock company
Chief Executive Officer
VIETGUYS - Mobile Marketing Solutions
Branch Director
Zee
Creative Director
Zee

Monday, April 4, 2022 - 2:00pm to 3:00pm ICT

Speakers: 
Large Customer Marketing Head
Google Vietnam
Country Head of Marketing, Vietnam
Google Asia Pacific
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Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Release Date: 
December, 2021
File Size: 
2.66MB
Education Section: 

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Release Date: 
December, 2021
File Size: 
2.66MB
Education Section: 
Keywords: 

Tuesday, November 23, 2021 - 12:30pm to 1:00pm GMT

Speakers: 
SVP EMEA
The Trade Desk
Presented by:
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