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Accenture Solutions Pvt. Ltd.

Metaverse & What it Means for the Brands?

Metaverse as a concept was first introduced in science-fiction novel Snow Crash by Neal Stephenson in 1992, which showcased a Digital / Virtual World. Within a decade of the Novel's launch, the first Virtual Reality World by the name Second Life was launched, which allowed users to create their avatars and live in this virtual world. Similarly, Virtual Reality Headsets / Augmented Reality Glasses are not something new and have been available in the market from quite some time now. So now the question is why this sudden buzz around Metaverse?

Has been the most interesting forum and partnership with MMA for the last couple of years. Wishing you all the best!


Chief Digital & Media Officer

Excited to be part of this elite group.

General Manager
The Trade Desk, India

Really nice to be in the company of all industry veterans who are part of this group. Look forward to interacting with everyone and contributing here.

Chief Data & Platforms Officer | Head - MAAS India

Xapads Media expands business in Indonesia; appoints Edo Fernando as Country Head

Submitter's Company: 

As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.


Airtel Digital Ltd.