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programmatic

Xapads Media expands business in China, Appoints Huang Xu as Country Head

Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local  office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

News Type: 
Member Press Release

Industry veteran Vishal Singh Joins Xapads Media as Country Head-India

Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

Submitter's Company: 
Xapads
Member Mention: 
Xapads
News Type: 
Member Press Release

Aqilliz Partners with Moving Walls to Pilot World’s First Blockchain-Driven DOOH Advertising Campaign for Food Delivery Giant foodpanda

Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance

 

Submitter's Company: 
Aqilliz
Content Tags (Deprecated): 
programmatic
digital out-of-home
blockchain
Member Mention: 
Aqilliz
News Type: 
Member Press Release

How to make an impression on the Chinese mobile market with the right DSP

September 24, 2019

Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about ‘feature phones’.

WTQ: Back-to-School Edition [Infographic]

September 12, 2016

Oh, summer, we sure will miss you. But until we meet again next year, Back-to-School season (and all the prep leading up to the big first day) will make sure to keep us all busy. Take a look at our latest Infographic, WTQ: Back-to-School Edition – Top 10 Things You Didn’t Know You Wanted, detailing some rather interesting shopping behavior that took up your time. Brought to you from ownerIQ’s massive second-party data cloud – enjoy!

Why Everyone is Talking Second-Party Data

August 29, 2016
If you find yourself asking, “what is second-party data and why do I need it in my digital marketing initiatives?” Ask no more. The Q has you covered with our latest Infographic, which explains the difference between first, second and third-party data, and provides simple examples to help illustrate the benefits of each data set for your marketing initiatives. Check it out!

Dear Apple: So, You Want To Be A Programmatic Player? Listen Up

November 28, 2014
While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic to iAd doesn’t have everyone impressed. JUICE Mobile president and CEO Neil Sweeney didn’t mince words: “They should have done this five years ago.” And that, Sweeney said, begs two related questions. One, Is Apple going to be doing anything truly different here? And two, is Apple actually committed to its advertising business?

Neil Sweeney sits down with AdMonsters to talk mobile advertising and the future of programmatic

September 19, 2014

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when it comes to display), programmatic would seem to be the savior. However, the success of desktop advertising and transaction models ported to mobile has been limited.