guidance | MMA

Why Data Quality Matters

Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

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Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support
 
 
(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.
 
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