mobile location data accuracy group | MMA Global

mobile location data accuracy group

With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of location data quality and the associated location intelligence is necessary for correct business decisions.
Specialist Group to Develop Industry Guidelines and Standards 
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. 
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