Iris Mobile

Avenue’s RMM Campaign Yields ROI of over 6,600%

Submitted by Iris Mobile on Thu, 07/24/2014 - 15:19

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Iris Mobile

Avenue (www.avenue.com), a source for affordable fashion for real size women, launched a national campaign using Rich Media Messaging (RMM) technology on November 8, 2012. The campaign has been promoted thr

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Case Study Type(s):

Retail

Content Tags:

Avenue affordable fashion for real size women

drive in-store traffic

mobile marketing program

Express Delivers #OneHotDate Using Rich Media Messaging

Submitted by Iris Mobile on Fri, 07/18/2014 - 15:23

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Iris Mobile

It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).

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