Iris Mobile | MMA

Avenue’s RMM Campaign Yields ROI of over 6,600%

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Submitter's Company: 
Iris Mobile

Avenue (www.avenue.com), a source for affordable fashion for real size women, launched a national campaign using Rich Media Messaging (RMM) technology on November 8, 2012.  The campaign has been promoted thr

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Express Delivers #OneHotDate Using Rich Media Messaging

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Submitter's Company: 
Iris Mobile

It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).

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