Avenue’s RMM Campaign Yields ROI of over 6,600% Submitted by Iris Mobile on Thu, 07/24/2014 - 15:19 Member Submitted ContentMember Submitted: 1Submitter's Company: Iris MobileAvenue (www.avenue.com), a source for affordable fashion for real size women, launched a national campaign using Rich Media Messaging (RMM) technology on November 8, 2012. The campaign has been promoted thrTeaser Image: Case Study Type(s): RetailContent Tags (Deprecated): drive in-store trafficimage-based couponsincrease salesIris Mobilemobile campaignmobile couponsmobile marketing programmobile messagingmobile strategyrich media messagingRMMSMS
Express Delivers #OneHotDate Using Rich Media Messaging Submitted by Iris Mobile on Fri, 07/18/2014 - 15:23 Member Submitted ContentMember Submitted: 1Submitter's Company: Iris MobileIt was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).Teaser Image: Case Study Type(s): RetailContent Tags (Deprecated): ExpressFandangoIris MobileMobile marketingmobile messagingrich media messagingRMMValentine's Day Campaign Topics (Deprecated): ExpressFandangoIris MobileMobile MarketingMobile MessagingRich Media MessagingRMMValentine's Day Campaign
