Retail Mobile Marketing | MMA

2020 Vision — Mobile Blurs the Lines of Omnichannel Retail

Mobile Increases Interest in Buy Online Pick Up in Store Options

Mobile Location and The Tale of Retail ROI

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements. In this 45-minute webinar, inMarket and Reveal Mobile shed light on best practices for using location in retail, present case studies from world-class advertisers such as Starbucks and analyze the status and quality of location data available to the retail industry. Readers will have a clearer picture of the current status of the industry, detailed knowledge of the infrastructure deployed throughout the US, and a gameplan for creating, calculating and increasing ROI. Presenters: Cameron Van Peebles, CMO, inMarket Matthew Davis, VP Marketing, Reveal Mobile


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Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

Submitter's Company: 
Reveal Mobile
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In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
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RetailMeNot’s In-Store Solution drives 9.8x increase in mobile growth for Harry & David during the holiday shopping season

Member Submitted Content
Submitter's Company: 
RetailMeNot
* 9.8x increase in mobile clicks YoY * 21% increase in online clicks YoY * Mobile geo-fences drove an additional 18% lift in overall click volume
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Consumer Behaviour Research on Australian Shoppers: AdNear

Australian shoppers prefer visiting grocery stores and general retail outlets on Thursday evenings, according to big data company AdNear’s latest research on Australian shopper behaviour. Whilst grocery shopping seemed to be the great equalizer, with nearly the same number of men as women frequenting supermarkets, ladies were more likely to hit the retail stores. AdNear’s research was conducted between February and April this year among 300,000 mobile users in five cities – Sydney, Melbourne, Perth, Adelaide and Brisbane. The study tracked shopping habits of homemakers, professionals, the affluent and students based on their location data to form behaviour insights. Of the total sample size, Melbourne had most grocery shoppers at 43 per cent, followed closely by Sydney at 41 per cent, whilst most general retail shoppers were located in Sydney (52 per cent), followed by Melbourne (34 per cent). Shoppers in Adelaide, Brisbane and Perth made up less than 20 per cent each of the respective grocery and general retail shopping demographic, underscoring the markets’ relative size to the two bigger cities of Sydney and Melbourne.
AdNear

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Express Opts for Rich Media Messaging to Boost Sales

Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when 
Morgan Stanley has projected retail sales to be the weakest since 2008.

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