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Anil Mathews, Founder & CEO, Near

4 ways data products are redefining brand interactions

June 28, 2016
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine how brands interact with their consumers using data today. Here is how: 1. A power shift

Visualizing the World Series Through Mobile Geo-Data

Visualizing the World Series Through Mobile Geo-Data By Nicole H. Romano Ph.D. – Data Scientist, RadiumOne Bay area natives are well aware of the riots (and tortilla throwing) that erupted in San Francisco’s Mission neighborhood after winning the 2014 World Series. And the 2012 World Series. Oh, and the 2010 World Series. But how did the rest of the Bay Area celebrate? We utilized a rich source of non-personally-identifiable mobile geo-location data, allowing us to visualize how the Bay Area celebrated the Giants’ World Series win. In order to make all of this amazing data come to life, we evaluated three components: • The most popular neighborhoods for celebrating a World Series win • The migration of SF’s bar hoppers post-game • The World Series parade patterns Let us break this down for you both in numbers and visuals. World Series Game 7: The Numbers • Total zip codes represented in San Francisco: 2,024 • Bay Area: 344 • International: 76 San Francisco Population breakdown: • SF locals: 52% • Bay Area: 30% • US: 25% • International: 1%
PDF(s): 
PDF icon visualizing_the_world_series_through_mobile_geo_blog_2.pdf
Content Tags (Deprecated): 
RadiumOne
mobile
Geo targeting
data
Research Type(s): 
Public Research

Neil Sweeney sits down with AdMonsters to talk mobile advertising and the future of programmatic

September 19, 2014

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when it comes to display), programmatic would seem to be the savior. However, the success of desktop advertising and transaction models ported to mobile has been limited.

The Present Reality and Future Potential of Mobile Programmatic

May 30, 2014
Launched in 2010 real time bidding (RTB) essentially the automation of buying and optimising digital media campaigns in real-time, through an auction between the buyer and seller. RTB has totally revolutionised the way in which we buy media. Previously planner buyers would decide what ad inventory to buy and go direct to the media owner. Now, with RTB, we are able to be much more flexible with the inventory we buy and are seeing more efficient outcomes. The question is, will the industry fully embrace this buying model and what does it mean for the future of media buying?

REVTRAX® RELEASES SMARTOFFERS™ TO POWER PERSONALIZED, DYNAMIC COUPONS

NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
 
Content Tags (Deprecated): 
retail
targeting
Coupons
technology
data
RevTrax
personalization
CPG
Member Mention: 
RevTrax
News Type: 
Member Press Release

Masure Print Campaigns Success with Mobile to Prove Print is NOT Dead!

October 3, 2013

 

"Print is dead!" 

It’s a cry we have been hearing for the last few years in the print and digital worlds.

Although some print may have been replaced by digital methods, we all know that print still has a crucial place in telling people about our brands, businesses and products.