ekmPowershop is a leading build-it-yourself e-commerce solution with over 12,000 customers in the UK and Europe. It allows businesses to build their own online shop and includes appealing templates, full hosting, free support and m-commerce functionality.

Over the past three years, ekmPowershop noticed a shift in the devices being used to access its site. In queries, clicks, impressions and ad CTR, there’s been a year on year decline in desktop of 4%, while smartphones and tablets are on the up with a year on year increase of 26.5% and 25.2% respectively.

George is the clothing range of the Asda supermarket chain, offering consumers quality fashion at affordable prices. With 53% of George’s total visitors coming from non-desktop devices, serving mobile consumers has become a key focus for the brand and its agencies, Carat and iProspect.

LV= is a dynamic financial services business that offers a range of insurance,investments and retirement products. As the UK’s largest friendly society, the company has more than five million members and customers. LV= 50 Plus is a life insurance plan geared to customers ages 50 and older. Internal research showed that between 35%-40% of LV= 50 Plus customers are on mobile devices of some type, with this figure set to rise in 2014.

Responsive web design for all devices

ING Group is a global financial services company operating in banking, insurance and asset management areas. ING Bank, which operates 350 branches in Turkey, perceived the rise in mobile and cross-device usage as a key opportunity, seeing mobile as the heart of banking in the future. “In Turkey, mobile grows with tremendous speed,” explains Feyza Tamer, the company’s Senior Vice President for Digital Marketing and Bancassurance. “According to the latest data, the number of mobile internet users tripled and mobile data consumption quadrupled in only two years.”

By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.