ING Group is a global financial services company operating in banking, insurance and asset management areas. ING Bank, which operates 350 branches in Turkey, perceived the rise in mobile and cross-device usage as a key opportunity, seeing mobile as the heart of banking in the future. “In Turkey, mobile grows with tremendous speed,” explains Feyza Tamer, the company’s Senior Vice President for Digital Marketing and Bancassurance. “According to the latest data, the number of mobile internet users tripled and mobile data consumption quadrupled in only two years.”