Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%
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GOALS
- Reach a new market of smartphone and tablet users
- Reduce cost and increase reach
- Increase the quality, quantity and engagement of site traffic
APPROACH
- Designed the mobile site so that users could quickly find what they were looking for, using a responsive format which resizes automatically for each device
- Took advantage of the fact that mobile users were more likely to be serious buyers
