digital marketing | MMA Global

digital marketing

Pelin Akil Altan and LC Waikiki came together for a special collection designed based on the unique bond between mothers and their children.

 

Motherhood... Beyond everything,  is a story that is rewritten every day... Actress Pelin Akil Altan tells this unique story with a unique collection she designed together with LC Waikiki. Linalin by Pelin Akil x LC Waikiki Collection, which consists of special pieces, takes its inspiration from the unique colors and textures of nature.

 

compliance safety, brand safety, mobile advertising, privacy

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

Thanks to the proliferation of smartphones, tablets and “phablets,” a new realm of engagement between consumers and retailers beyond the physical store has been tapped. Mobile has not only created digital customer interactions like “showrooming,” but also impacted the way retailers use the data gathered from that mobile usage to deliver the best offers and personalized services in-store. Now, with many more brands and retailers jumping on the mobile wave and embracing digital marketing efforts, the question is not why should they go mobile, but how?

In response to that question, Alex Romanov, CEO of iSIGN Media, a mobile advertising technology company, has released a snapshot of top mobile and digital trends that retailers should adapt to, and that will significantly help them connect with their customers, and in turn increase ROI and loyalty.