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State of Holiday Shopping

Holiday shopping has triumphed as a long standing tradition, proving to be the most crucial time of year for marketers, advertisers, and shoppers alike. As the year of 2015 comes to a close, shopping online and in-store are officially no longer separate activities; rather, they are one in the same. Omnichannel now rules in how consumers research, spend, and save. 

To better understand the consumer’s shopping activities for the upcoming holiday season, RetailMeNot, Inc. partnered with Placed Inc., the leader in location-driven insights and ad intelligence. In this independent study commissioned by RetailMeNot, Placed surveyed over 10,000 consumers from its mobile audience on their upcoming planned holiday shopping activities. The findings equip retailers with insights to successfully influence the omnichannel shopper and their purchasing behavior this holiday season.

 

Download for the full study.

PDF(s): 
PDF icon placed_retailmenot_stateofholidayshopping_nov_2015.pdf
Content Tags (Deprecated): 
Holiday shopping
Mobile marketing
consumers
retail
coupon
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  • Read more about State of Holiday Shopping

Mobile App or Mobile Web: A Beginner’s Guide

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AdTruth Wave 3 Workgroup - Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

Meredith Orr's picture
Submitted by Meredith Orr on Fri, 02/01/2013 - 16:27
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Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

 Join us, and select exchange partners at a pre-MWC Workgroup Session

Register Today: 24 February 2013 at 2-6pm in Barcelona, Spain 


 

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Content Tags (Deprecated): 
mobile
Mobile marketing
Device Recognition
adtruth
mobile web
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openx
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ad exchange
mobile world congress
mwc
mobile targeting
barcelona
News Type: 
Member Press Release
  • Read more about AdTruth Wave 3 Workgroup - Announcing AdTruth Availability in both Mobile and Desktop Exchanges!

OPENX AND ADTRUTH ANNOUNCE PARTNERSHIP TO DELIVER GROUNDBREAKING MOBILE TARGETING CAPABILITIES

Unprecedented access to quality mobile audiences

via OpenX Market Real-Time Bidding platform delivers improved ROI for advertisers and publishers

View Article

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