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Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users. 

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Consumer Behaviour Using Connected TV Report
Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.

Time to Double-Down on Connected TV Advertising

Television audiences are evolving and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, Connected TV (CTV) penetration reached an all-time high, with 88% of households having at least one CTV device. But even with CTV penetration, brands are underutilizing CTV as an advertising channel, missing a wealth of opportunity, data, and targeting capabilities to reach audiences.

Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.

Access the Flash to learn more about:

  • The growth of connected TV and streaming video
  • Opportunities and considerations for scaling connected TV ads
  • Why CTV ads measurement requires a commercial view

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La Propuesta de Connected TV Media de Teads continúa creciendo y está presente en toda América Latina

Teads suma CTV a su propuesta en 12 nuevos territorios y combina el poder de la publicidad digital ahora en la pantalla más grande del hogar: la TV, proporcionando a las marcas un incomparable alcance premium omnicanal de más de 3.4MM de oportunidades publicitarias mensuales.

Submitter's Company: 
Teads
Member Mention: 
Teads
News Type: 
Member Press Release

Arla Foods and ArabyAds collaborate to build MENA’s 1st ever cross-device Connected TV to E-commerce integrated journey

Dubai, 20 February 2024 – ArabyAds, the global technology company, announced a strategic partnership with Arla Organic, a brand name under Arla Foods, the Danish-Swedish multinational cooperative and the fifth-biggest dairy company in the world, to leverage Connected TV advertising’s

Submitter's Company: 
Member Mention: 
ArabyAds
News Type: 
Member Press Release

Turkish Airlines partners with ArabyAds to leverage Connected TV Advertising

The multi-region partnership for Turkish Airlines extends CTV advertising in Saudi Arabia, UAE, Qatar, Bahrain, Iraq and Kuwait and aims to leverage the dynamic capabilities of Connected TVs to reach relevant users.

Member Mention: 
ArabyAds
News Type: 
Member Press Release

TEADS LATINOAMÉRICA EXPANDE SU PROPUESTA OMNICANAL CON EL LANZAMIENTO DE CONNECTED TV (CTV) EN MÉXICO Y BRASIL

● LA PLATAFORMA END-TO-END AMPLÍA SU OFERTA DE CTV EN MERCADOS COMO CANADÁ, BRASIL, FRANCIA, ALEMANIA, ITALIA, MÉXICO, ESPAÑA Y REINO UNIDO, SUMÁNDOSE ASÍ A SU PRESENCIA ACTUAL EN LOS ESTADOS UNIDOS. ● CON BRASIL Y MÉXICO, COMO LOS PRIMEROS MERCADOS LISTOS PARA OFRECER CTV EN LATINOAMÉRICA, LA COMPAÑÍA YA PLANIFICA SU EXPANSIÓN A OTROS PAÍSES DE LA REGIÓN DURANTE EL SEGUNDO SEMESTRE DEL AÑO. ● EL DESPLIEGUE DE CTV A NIVEL GLOBAL SE DA LUEGO DE VARIOS MESES DE TESTEO EN LOS MERCADOS Y BRINDA UN ALCANCE INCREMENTAL PREMIUM QUE COMBINA LA FUERZA DE DIGITAL Y TV LINEAL. ● A TRAVÉS DE ESTA AMPLIACIÓN DE LA OFERTA, TEADS FORTALECE SU CAPACIDAD PARA OFRECER CALIDAD A ESCALA, IMPULSAR LOS RESULTADOS COMERCIALES DE LAS MARCAS Y OPTIMIZAR LAS CAPACIDADES MULTIPANTALLA.
Submitter's Company: 
Teads
News Type: 
Member Press Release