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Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
2024 Annual State of Attribution Marketer Benchmark Report
Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
Advertising and the Present Moment
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Smarties United Kingdom - Jury
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2024 Jury
Jury Chair
Natalie Gay
Director, Marketing Strategy, Planning and Operations
MasterCard
Alison Payne
Marketing Excellence and Global Brand Director
Heineken NV
Jury
Gurmej Bahia
SVP Global Marketing Strategy & International Marketing
Hilton Worldwide
Charl Bassil
Chief Brand Officer
BBC
Helen Bentley
Partner, Digital Strategy, Innovation & Experience Design
EY
Beatrice Boue
Global Head of Media
De Beers Group
Carol Chen
Global CMO & SVP Shell Mobility, and Chairman
Shell Brands International
Chris Chesebro
Global Chief Digital Officer
Wella
Richard Cole
Digital & Channel Experience Director
Greene King
Chris Gough
Head of Marketing & Communications
Three UK
Deborah Keay
Chief Marketing Officer, International, Consumer
JPMorgan Chase
Vicky Keenan
Marketing Director, UKI
Bayer
Sarah Mansfield
VP Global Media Europe & Americas
Unilever
Carly Morris
Head of Media and Ad Tech Solutions, EMEA & LATAM
Microsoft
Simon Morris
VP International Marketing
Adobe
Rafael Narvaez
Global CMO
Mutti
Nicky Owen
Head of Strategic Sustainability Marketing
Standard Chartered Bank
Karen Scott
Head of Innovation & Portfolio Transformation Europe
PepsiCo
Screening Council
Anish Aravindakshan
Director - Product Marketing
Verve
Batu Şat
CEO
MALL IQ, INC.
Michael Barbian
Vertical Lead
X
Barbara Conrad
Managing Partner
UM Germany GmbH
Sezin Seringel Coskun
Media Strategy Manager
Hyundai Motor Europe
Merve Eraslanoğlu
CEO
TVekstra
Ekrem Erol
Team Lead, Quality Assurance
Digital Turbine
Gráinne Gilsenan
Innovation Project Lead
Paraffin
Alistair Green
Chief Strategy Officer
Accenture Song
Verena Gründel
Director Brand & Communications
DMEXCO / Koelnmesse
Till Hohmann
MD & CCO
TRACK GmbH
Jan Honsel
CDO
Smarketer Group
Arne Jansen
Creative Supervisor | Concept & Creation
GroupM | mSTUDIO
Reka Kaloczy
Independent Producer - Consultant
Alison Keith
Global Head of Media Excellence
Kraft Heinz
Agnes Kovacs
International Business Executive, VP Marketing & Innovation
Alvaro Meza De Lama
EMEA Programmatic Senior Manager
HP Inc.
Rosa Markarian
Independent Consultant, Trainer, Conference Host
Jan-Philipp Michalik
Senior Copywriter
[m]Studio GmbH | GroupM
Marion Mueller-Steinfahrt
Director Media & Creative
Kantar GmbH
Sissy Pflaum-Griffiths
Managing Director
PHD Germany
Davide Rosamilia
VP of Product
ID5
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Uwe Scheid
Data & Analytics Director
Mindshare
Marc Schäfer
Managing Partner
Carat Deutschland GmbH
Felix Schmidt
Executive Creative Director
Territory
Steffen Thiel
Partner & Global Sector Head Marketing & Sales
Roland Berger
Peter Wallace
General Manager, EMEA
GumGum
Alexander von Woikowsky
Geschäftsleitung / Managing Director
Goldbach Germany GmbH
Sandra Wäser
Head of Digital Strategy
Universal McCann
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