Exhibitor Directory | MMA Global

SM2 Innovation Summit Experiences

When attendees enter SM2 Innovation Summit, they will be asked to tap into their inner consumer and immerse themselves into several experience zones. These experience zones will bring to life how mobile demands a response from consumers to create unique 1:1 interactions with brands that no other marketing channel is currently able to do. Each of these curated experiences will inspire and spark ideas with attendees that they can take back to the office.


Internet of Things – Studio D, 1st Fl

Participate in several vignettes that will be set up for attendees to play with some of today's connected devices and experience how these technologies are set to change consumer behavior. These include Google Glass, Lincoln MKC Connected Car of the Future, Adidas miCoach, Senso Gloves, Sony Wearables HD glasses and more.

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Mobile Creative & Cross Screen Experience – Studio B, 3rd FL

Mobile Experience Wall

Attendees will be able to view and check out this year’s Smarties Finalists, read the campaign goals and see for themselves why the campaigns were successful in using mobile to connect with the brands targeted audience.

Mobile Trivia Game

Attendees will also have the opportunity to play Mobile Trivia Games through the day via their phones for a chance to test their mobile marketing knowledge and play against fellow attendees.

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V4:
V6:
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V12:
C12:
V1 – V3:
V5:
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V9:
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C13:

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