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Global

MMA CEO & CMO Summit

Global
July 21-23, 2019 / Sonoma California
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MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Global “Best in Show” Awarded to Reclame Aqui and Grey Brasil’s “Corruption Detector” and Lifebuoy and PHD China’s “24 Hour Doctor” and North America “Best in Show” Awarded to Colgate and Red Fuse Communications “Colgate E1: The Connected Toothbrush”

NBCUniversal, Mindshare, Google RCS and McDonald’s Receive Industry Awards

News Type: 
MMA Press Release

MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors

Unilever’s EVP, Global Media, Luis Di Como Appointed as Global Board Chair

MMA Boards now Include 20+ CMO’s

News Type: 
MMA Press Release

S4M Launches the First Online Drive-To-Store ROI Calculator

S4M Launches the First Online Drive-To-Store ROI Calculator

News Type: 
Member Press Release

S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

LONDON. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

News Type: 
Member Press Release

S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

NEW YORK. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

Submitter's Company: 
Sam4Mobile
News Type: 
Member Press Release

ADTHEORENT ANNOUNCES RELATIONSHIP TARGETING FOR ADVERTISERS: New Product Offering Leverages Real-World Relationships to Influence Consumers, Strengthen Brand Messaging and Drive Purchase Consideration

New York, NY – August 23, 2018 – AdTheorent, Inc., a machine learning platform for advertising, today announced its newest product offering for advertisers: AdTheorent Relationship Targeting.  This targeting approach taps the power of human relationships to influence core consumer behavior and drive desired actions, delivering superior results for advertisers.

Submitter's Company: 
News Type: 
Member Press Release

Estee Lauder

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience

LOS ANGELES — July 26, 2018 — OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences.

News Type: 
MMA Press Release

Adjust Launches Open Source Performance Benchmarking Tool for App Publishers

Company Releases Mobile Gaming Benchmark Report to Showcase Tool Capabilities

Submitter's Company: 
Adjust
Member Mention: 
Adjust
News Type: 
Member Press Release