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Download the rise of voice search white paper

The Rise of Voice Search White Paper

From direction requests in the car to step-by-step recipes in the kitchen, voice assistants are everywhere.

But this exciting new era presents complex new challenges for brands of all shapes and sizes. Almost overnight, voice search has become a critical consideration—so how do you succeed in a world where the top search result is everything and all subsequent spots are unspoken?

Find out how the two leading voice assistants—Amazon Alexa and Google Assistant—react to different types of queries; how local search is being redefined; and how to make sure your brand is heard in the age of voice.

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Digital Marketing 2020: 5 ways Google will upgrade business listings

December 19, 2019
Member Company: 
DAC Group

Google’s “don’t be evil” motto is well known, but so is its tendency towards monopolistic practices. As the primary and ubiquitous source of business information, the search giant is fast becoming more authoritative than even a company’s own website, allowing it to gradually transform organic tactics into lucrative pay-to-win exercises. That’s why we regularly pivot our tools and services to help savvy businesses thrive in the rapidly changing world of Local Presence Management.

MTA

State of MTA 2019 - Marketer Benchmark Survey

Released: 
December, 2019
Education Section: 
Benchmark Studies
Region: 
Global

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Dubai – December 17, 2019 – Celebrating the teams and talent who are leveraging the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) MENA today announced the shortlist for the Smarties MENA Awards Programme.

Content Tags (Deprecated): 
SAMRTIES MENA
News Type: 
MMA Press Release

DATT Unplugged Virtual

Global
June 10, 2020
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Ogury Raises $50 Million USD to Accelerate International Expansion and Power Technology Innovation

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users’ informed choices

London, December 5th, 2019 - Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised $50 million USD; enabling the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC. The funding was provided by Idinvest Partners and various banks. 

Submitter's Company: 
Ogury
Content Tags (Deprecated): 
funding adtech
Member Mention: 
Ogury
News Type: 
Member Press Release

Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

Mandate covers offline and digital media, including performance media

Bengaluru, India, 28 November 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for live online learning platform Vedantu in India. 

News Type: 
Member Press Release

Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors

Norm De Greve, CMO, CVS Health Corporation Assumes Role as Chair

NEW YORK (November 19, 2019) — As the only global industry-wide marketing and media trade group, today the MMA announced the appointment of 14 new industry leaders including marketers, technology enablers, media companies and agencies to the North America Board. Also, in keeping with the board’s marketer-led commitment, Norm De Greve, CMO, CVS Health Corporation takes the helm as Chair.

News Type: 
MMA Press Release

Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns

SMARTIES X Best in Show Awarded to Gud and Wunderman Thompson Brasil for “Rescue Dogz” and Pizza Pizza and Media Experts for “Blazing into Late-Night” wins North America Best in Show

Spotify, Mindshare, WundermanThompson Brasil, KFC and PepsiCo Receive Industry Awards

News Type: 
MMA Press Release

MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging

Supports the Roll-Out of Next Generation Messaging or SMS Services in Android Environments

News Type: 
MMA Press Release