ATLANTA – (Nov. 7, 2017) – The rise of the mobile internet is changing the way consumers interact with advertising and content. Today’s digital marketplace is characterized by a generation that expects to browse and shop online at any time, in any place, on any device. It is this new paradigm that has more mobile marketers investing in mobile carrier targeting through Digital Element, the global geolocation data and services provider.
Mumbai, 02 November 2017 – Infobip, the global communications platform for business, today announced that it has been delivering four billion A2P SMS per month across India since the start of this year, 30 per cent of all A2P traffic in the region. Infobip has seen the surge in demand for A2P SMS driven by adoption of the technology by businesses in the finance and retail sectors.
New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.
Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile
Singapore, October 5, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.
Louis Paskalis, SVP, Enterprise Media Executive, Bank of America takes over as Chairman of the Board
NEW YORK September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of eight new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.
Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart executives join an already prestigious group
New York – September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart will join the Global Board of Directors.
If your company is an MMA member and you need log-in information, please email [email protected].
Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:
Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
Defines data asset types and relational structures
