Facebook is focused on many efforts to support businesses in responding to COVID-19. In this session we will share insights, learnings & resources on how businesses (small to big) can navigate through the current challenges:
How consumer behaviours have changed in the context of COVID-19
How businesses can respond - best practices & learnings
As coronavirus continues to spread globally and people go on to self-isolate in their homes and stockpile groceries, how different will be the holy month of Ramadan this year?
Join us for the webinarwhere we will share insights about how the social distancing and movement restrictions will affect the celebration. Being a month of caring & sharing, will there be a difference in consumer expenditure, consumption and media habits?
Consumer behaviour has altered in the new reality that we live in since COVID-19 has emerged as a global pandemic. This is having a profound and deep impact on the daily lives, preferences, choices, and habits of consumers. As countries respond to the pandemic differently, we dig deep into the shift in consumer behaviour through audience intelligence data and mobile surveys. Join this webinar as Vasuta Agarwal, Managing Director, Asia Pacific at InMobi and Jessie Yang, SVP & GM at InMobi Greater China shed light on:
As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
Amidst heightened stay at home measures in the region, people are now consuming more media. New media behaviours especially in digital and mobile have emerged, fuelled by disrupted daily routines and shifts in consumer motivations, some of which will become “the new abnormal” for the post COVID era.
