With the holy month just around the corner, I am excited to share with you our annual 2020 Ramadan Insights Report. We spoke to over 1800 Indonesians to understand shifting consumer behaviour as well as expectations, and how they will influence marketing strategies across the region. 

Download your copy now to understand: 

1. The aspirational Ramadan consumer 
2. The emerging types of Ramadan shoppers 
3. The role of mobile during Ramadan

Examine regional macro trends with our SEA 2020 Mobile Marketing Handbook. We discuss the digital landscape in SEA and the paradigm shift in consumer behaviour. We also share insights from the region's top marketers including leaders from Unilever, Samsung, GSK, Mindshare, and L'Oreal. 

The average Indian consumer journey has witnessed a near unrecognizable transformation in the last decade. Through the combination of rapidly evolving app ecosystems, and increasing connectivity at breakneck speed, consumers today have unlimited access to products and services, but are limited by their shrinking attention spans. This transformation has left especially lasting impact in three distinct areas: 

• Context: More than 55% of global consumers are keen to share personal context with brands if they are offered better consumer experiences. 
• Commerce: M-Commerce has exploded in India and it set to hit $94 billion in 2023 with a CAGR of 30%
• Content: Time spent on media has risen by 5X, driving the convergence of content and commerce in India

Check out how consumers and marketers across the nation are seeing changes that will define the next era of advertising.