Sam Tatam is Consulting Partner and Head of Ogilvy Consulting’s Behavioural Science Practice in the United Kingdom; the world’s first and largest collection of behavioural science specialists within a global creative network.

An awarded strategist and recognised pioneer of the discipline, Sam’s experience stems from a background in Organisational/Industrial Psychology and creative strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.  Today, he leads a team of talented psychologists and behavioural economists to bring this thinking to Ogilvy and WPP clients across the globe; developing interventions and shaping the communications of some of the world’s most Influential brands and organisations.