Agenda | MMA Global

Friday, November 11, 2022

09.00 – 09.30

Registration, Refreshments and Networking

09.30 – 09.35

Opening by MC


09.35 – 09.40

Welcoming Remarks by MMA Global-Indonesia Country Head and Board of Director

Country Head & Board Member Indonesia
MMA Global - Indonesia

09.40 – 09.45

Welcoming Remarks by MMA Indonesia Board Chairperson: What We Mean When We Talk About Architecting The Future of Marketing

From the rapid changes in how humans consume media, to the increased expectation that companies should take the lead around societal issues, transformation is both omnipresent and relentless. What does this mean in a fast changing marketing and advertising landscape?

CEO & President Director
PT. Unilever Indonesia Tbk.

09.45 – 10.00

Speech by Indonesia Minister

10.00 – 10.25

Leadership in Times of Crisis

Today’s dynamic digital environment refers to the evolving challenges and opportunities for brands, adtech, agencies, and even for the consumer. From finding the harmony between speed and precision, to managing the brand, to knowing which voices to amplify to carry on the narrative, this session provides valuable lessons leaders can learn from.

In Partnership With:

10.25 – 10.30

Speech by Google Managing Director Indonesia

10.30 – 10.50

The Future of Creative Innovation with Mobile First Experiences

In Partnership With:

10.50 – 11.10

Advertising E-commerce Solutions

In Partnership With:
In Partnership With:

11.10 – 11.30

Mental Well-Being: The Critical Factor to Accelerate Innovation

Havas Group Indonesia
In Partnership With:

11.30 – 11.40

Launch of MMA Indonesia Modern Marketing Reckoner 2022: Modern Marketers' Guide to leveraging Data & MarTech

Country Head & Board Member Indonesia
MMA Global - Indonesia
Program Head and Content Researcher
MMA Global - Indonesia

11.40 – 11.50

Outcomes Based Marketing (OBM2) - A New Science for Media Planning and Driving Brand Growth

Marketers are under the impression that a broad-reaching media strategy is the most effective way to drive incremental sales and long-term growth. A foundational study by MMA Global, disproves this and provides marketers with a new growth model. Rohit Dadwal, Managing Director APAC at MMA Global discusses how the organization is bringing this research to life and testing the strategy, as well as disclosing preliminary findings from the pilot.

MMA Board Member and Managing Director APAC

11.50 – 13.15

Lunch, Prayer Break, and Networking

13.15 – 13.20

MC Welcoming Guests


13.20 – 13.30

Speech by MMA Indonesia Board of Director: Innovation That Comes From Popular Culture (Quick Commerce)

Country Director

13.30 – 14.00

What it Takes to Build Winning Marketing Organization?

Chief Executive Officer
GroupM Indonesia
In Partnership With:

14.00 – 14.20

Create Engaging Brand Experience

In Partnership With:

14.20 – 14.40

Personal Data Should Remain Personal: Why Contextual is Key for the Future of Digital Environments

CEO, Indonesia & Singapore
Country Head Twitter Indonesia
Chief Marketing Officer
Paragon Technology and Innovation
Commercial Director, Media
In Partnership With:

14.40 – 15.00

From Games to NFT: The Essence of Web 3

In Partnership With:

15.00 – 15.30

Creativity and Solutions That Arise out of Scarcity

In Partnership With:

15.30 – 15.50

Costumer Centric - The Role of Leadership in Cultural Evolution

Director, Digital Native & Performance, Southeast Asia
In Partnership With:
In Partnership With:
In Partnership With:

15.50 – 16.10

How Do We Leverage Creativity in The Age of Digital and AI?

Enterprise Sales Director
CEO & Founder
In Partnership With:
In Partnership With:
In Partnership With:

16.10 – 16.25

Esport - MConference

In Partnership With:

16.25 – 16.40


In Partnership With:

16.40 – 17.00

Winning in the Evolving Marketing Landscape

Our Partners