Passionate about developing a brand, either in the 0-1 or 1-100 phase. I also have a huge concern in nurturing young talents in the industry.

With more than 15 years of experience, I am accustomed to brand strategic planning, project management, channel funneling, data-driven insights, copywriting that sells, and creative strategies to unlock brand and sales growth opportunities in various industries, from technology to banking, from pharmaceuticals to FMCG to lifestyle and hospitality. Lately, I have had a keen interest in ESG and CSR issues.