An Indonesian citizen, born in Bandung, on November 9, 1959. Earned a Master in Business Administration degree from Monash University, Mt. Eliza Business School Australia in 1996 and graduated from Columbia University, Columbia Business School Executive Education in 2001. In 1985, he joined PT Enseval Putera Megatrading as District Sales Manager. From 1986 to 1991, he was appointed as a Manager of PT Bukit Manikam Sakti and Helios Food. In 1991, he served as Marketing Director of PT. Arnott’s Indonesia and later on served as a Director of PT Indomilk, PT Indolakto, dan PT Indomeiji in 1996 until 2000. in 2002, he served as a Director of PT Pepsi Indobeverages (Indofood Group). From 2003 to 2011, he was appointed as Managing Director of PT Mayora Indah Tbk. up to the end of 2011 and then he served as Board of Directors and Chief Marketing Officer of PT. Kalbe Farma Tbk , and present served as President Director of Kalbe Nutritionals. And as a Practitioner Marketing and Guest Lecturer in Many Universities and Institutions.