MMA Impact Indonesia 2022 is part of an annual international series which MMA Global hosts across markets. In addition to exploring the ever-evolving marketing and advertising landscape, the event provides exclusive access to crucial data-backed insights and tools to navigate the emerging outlook trends in the industry. The event brings together top-tier thought leaders, industry experts and domain specialists from across verticals such as agencies, media companies, publishers and telecommunication companies under one roof to accelerate modern marketing operations, and to take a deep dive into the latest cutting-edge digital marketing innovations. .

The industry has undergone a fundamental shift since the onset of the pandemic. Organizations were compelled to make drastic transformations to help marketers create and deliver successful customer-centric digital campaigns. Even as the world starts to open, it is clear that there is no looking back; the digital marketing innovations continue to evolve at lightning speed. MMA Impact Indonesia 2022 is an initiative to help senior industry professionals such as C-level executives, Managing Directors, Head of Departments and decision makers navigate the latest marketing technologies and build a strong foundation for their 2023 strategies.

The focal point of the event will be Web 3.0. Based on blockchain and decentralized networks, it promises to enhance the interactive experience of users while protecting data and privacy. From the marketing perspective, Web 3.0 allows marketers to create ‘virtuality’ and to implement personalized marketing that will result in a more seamless customer journey. This will be augmented by advanced tools such as Attribution and Measurement. Another theme that will dominate the event involves the paradigm shifting Metaverse, often labeled the ‘future of the internet’. The sessions will also probe into the developments in e-commerce and also its latest segment, namely social commerce.As the marketing landscape continues to evolve and MarTech innovations become more sophisticated, the question of leadership in such dynamic times will also be examined.   

A highlight of MMA Impact Indonesia 2022 will be the release of The Modern Marketing Reckoner Report. Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

MMA Impact Indonesia 2022 will be held on the 11th of November 2022 at The Ritz-Carlton Jakarta, Mega Kuningan from 9am to 5pm.