MMA membership and our active leadership within helped boost overall awareness and education of the benefits of mobile video advertising, awareness for our company (which is important for an earlier stage firm), and awareness for our key executives like myself, Mike Owen, Nikao Yang and others.
This program has been on hiatus, but we are considering reviving this under the theme of “Content Marketing.”
Defined: “native advertising is a mobile advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which it is placed.” This effort is intended to make this ad format both viable and valuable to brand marketers.
White Papers, Research, Insights and Data provided by Program Members
This content is being shared to help provide all available insight in this subject area and doesn’t necessarily reflect the position of the MMA and our Mobile Native Advertising Program.
Mobile Talks 2015 Forum 23rd September 2015 Lisboa, Portugal.
MMA Portugal organizes the 4th edition of “Mobile Talks” Forum, one of the most relevant conferences on Mobile Marketing in Portugal.
At Mobile Talks Forum, every participant not only assists but also interacts with a series of brief presentations on innovative mobile marketing case studies, apps development projects and mobile sites. Mobile Strategy is at the heart of the Mobile Talks! Stay tuned.
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