In a heavily regulated industry like finance, trust is everything. This session explores how Akbank leverages data-driven marketing to build personalized, compliant, and scalable customer experiences—demonstrating how smart use of MarTech can drive measurable business value while maintaining customer confidence.
Web analytics isn’t just about measurement, it’s about orchestration. Yandex shares how deep integration of analytics tools across the MarTech stack enables brands to activate data across platforms, optimize in real time, and drive innovation at the edge of performance marketing.
Retail media is becoming the new frontier of performance marketing. Amazon explores how brands can leverage AI-powered targeting, real-time data, and integrated commerce to scale precision-driven campaigns and deliver results across the shopper journey.
How do you turn a fleeting moment into a loyal customer? This session explores how to capture users through the right mobile channels and convert them with interactive, personalized content. Discover a full-funnel approach to sustainable growth, from initial engagement to long-term retention.
Traditional data capture is out, tagless is in. Netmera showcases how tagless data collection and real-time analytics deliver deeper customer insights, enabling brands to act instantly and elevate user experience across channels without compromising speed or compliance.
How can startups and corporations co-create marketing innovation? This session reveals how agile thinking meets enterprise scale in collaborative MarTech solutions—turning ideas into actionable growth with speed, data, and smart partnerships.
As user privacy reshapes the marketing landscape, data-driven strategies must adapt. Efilli discusses how brands can thrive by respecting consent, complying with evolving data regulations, and turning privacy into a competitive advantage within the modern MarTech ecosystem.
From viral content to shoppable formats, TikTok is where entertainment meets conversion. This session explores how brands can harness vertical video, AI tools, and creator ecosystems to drive engagement, trust, and transactions on one of the world’s fastest-growing platforms.
Go beyond the trophy and into the strategy. This session unpacks the bold ideas, calculated risks, and data-driven insights behind Smarties award-winning campaigns—featuring real-world stories of what it takes to create meaningful impact in modern marketing.
Are AI influencers just a trend or the future of marketing? In this live debate, industry experts compare the impact of human vs. virtual creators, examining authenticity, ROI, and ethical questions shaping the future of influence.
Mine Guven
MMA Global
E: [email protected]
