Serkan Tavşanoğlu, Head of Agencies and Ecosystem Partnerships at Meta, explores the marketing trends set to shape 2025. From AI-driven consumer engagement and advanced measurement frameworks to technologies redefining creative content, this session dives into the innovations that matter most. Packed with strategic insights and real-world applications, it is a must-attend for marketing leaders aiming to stay competitive and future ready.
Web analytics isn’t just about measurement, it’s about orchestration. Yandex shares how deep integration of analytics tools across the MarTech stack enables brands to activate data across platforms, optimize in real time, and drive innovation at the edge of performance marketing.
Advertising is changing fast, with creators, platforms, and AI reshaping how brands connect with people. This panel looks at how companies are adapting to this new environment.
Moderated by Amazon.com.tr, this discussion will highlight what’s next in advertising and how to stay ahead of the curve.
How do you turn a fleeting moment into a loyal customer? This session explores how to capture users through the right mobile channels and convert them with interactive, personalized content. Discover a full-funnel approach to sustainable growth, from initial engagement to long-term retention.
Traditional data capture is out, tagless is in. Netmera showcases how tagless data collection and real-time analytics deliver deeper customer insights, enabling brands to act instantly and elevate user experience across channels without compromising speed or compliance.
As user privacy reshapes the marketing landscape, data-driven strategies must adapt. Efilli discusses how brands can thrive by respecting consent, complying with evolving data regulations, and turning privacy into a competitive advantage within the modern MarTech ecosystem.
In today’s digital world, data is not just a resource, it’s a way to grow revenue. This session will explore how top brands are turning customer engagement into real business value.
The session will be moderated by Ad Venture, and will highlight new ways to turn audience attention into business growth.
Retail media is becoming the new frontier of performance marketing. Amazon explores how brands can leverage AI-powered targeting, real-time data, and integrated commerce to scale precision-driven campaigns and deliver results across the shopper journey.
Go beyond the trophy and into the strategy. This session unpacks the bold ideas, calculated risks, and data-driven insights behind Smarties award-winning campaigns, featuring real-world stories of what it takes to create meaningful impact in modern marketing.
As marketing becomes more complex, measuring success the right way is more important than ever. This panel will focus on how companies build Martech stacks that go beyond collecting data—they connect it directly to business results.
Moderated by Digital Turbine, this session will explore how to build smarter Martech systems that actually drive impact.
Mine Guven
MMA Global
E: [email protected]
