Agenda | MMA Global

Agenda

Monday, May 26, 2025

13:00 – 13:30

Registration

13:30 – 13:35

Welcoming

Growth Ecosystem Leader
Neohub

13:35 – 13:40

Opening Remarks

Director, Digital Marketing Excellence & Consumer Loyalty Programs, PepsiCo Türkiye | Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye

13:40 – 13:45

NEXT! for Today

MMA MEA CEO
MMA Global

13:45 – 14:00

NEXT! in Top Trends 2025

Marketing Trends to Help You Win

Serkan Tavşanoğlu, Head of Agencies and Ecosystem Partnerships at Meta, explores the marketing trends set to shape 2025. From AI-driven consumer engagement and advanced measurement frameworks to technologies redefining creative content, this session dives into the innovations that matter most. Packed with strategic insights and real-world applications, it is a must-attend for marketing leaders aiming to stay competitive and future ready.

Head of Agencies and Ecosystem Partnerships
Meta
In Partnership With:

14:00 – 14:15

NEXT! in Innovation at The Edge

Integrating Web Analytics Across the Martech Stack

Web analytics isn’t just about measurement, it’s about orchestration. Yandex shares how deep integration of analytics tools across the MarTech stack enables brands to activate data across platforms, optimize in real time, and drive innovation at the edge of performance marketing.

Business Development Lead
Yandex Metrica
In Partnership With:

14:15 – 14:30

NEXT! in Return on Creative

Consumer Industry Lead
TikTok
In Partnership With:

14:30 – 14:55

NEXT in Advertising

Navigating the Shift to Influence, Immersion, and Intelligence

Advertising is changing fast, with creators, platforms, and AI reshaping how brands connect with people. This panel looks at how companies are adapting to this new environment.

  • SEM will explore smart strategies for reaching audiences across different media platforms.
  • MagfiADS will talk about how content-led engagement can build stronger brand connections.
  • Winfluencer Advertising will explain how influencer marketing delivers real return on investment.

Moderated by Amazon.com.tr, this discussion will highlight what’s next in advertising and how to stay ahead of the curve.

CCO
SEM
Co-founder
Winfluencer
Co-founder & CEO
Magfi
Moderator
Communications Director
Amazon
In Partnership With:

14:55 – 15:15

Coffee Break

15:15 – 15:30

NEXT! in Mobile Growth

From First Touch to Lasting Loyalty

How do you turn a fleeting moment into a loyal customer? This session explores how to capture users through the right mobile channels and convert them with interactive, personalized content. Discover a full-funnel approach to sustainable growth, from initial engagement to long-term retention.

Senior Sales Director
AppSamurai
Account Executive
Storyly
In Partnership With:

15:30 – 15:45

NEXT! in Customer Experience

Tagless Data, Real-Time Insight

Traditional data capture is out, tagless is in. Netmera showcases how tagless data collection and real-time analytics deliver deeper customer insights, enabling brands to act instantly and elevate user experience across channels without compromising speed or compliance.

Serial Entrepreneur, CEO
Netmera
In Partnership With:

15:45 – 16:00

NEXT! in Privacy

Marketing and Personal Data in the Age of Privacy

As user privacy reshapes the marketing landscape, data-driven strategies must adapt. Efilli discusses how brands can thrive by respecting consent, complying with evolving data regulations, and turning privacy into a competitive advantage within the modern MarTech ecosystem.

Co-Founder & CEO
Efilli
In Partnership With:

16:00 – 16:25

NEXT! in Value Creation with Data

Turning Engagement into Enterprise Value

In today’s digital world, data is not just a resource, it’s a way to grow revenue. This session will explore how top brands are turning customer engagement into real business value.

  • Hopi will show how they use customer data in marketing to create tangible results
  • Portuma will bring insights from gaming, showing how in-game ads are tracked and improved using real-time data.
  • Goodroll will share creative and responsible ways to use data for profit without losing trust.

The session will be moderated by Ad Venture, and will highlight new ways to turn audience attention into business growth.

Marketing Director
Hopi
Founder and CEO
Portuma
Chief Revenue Officer @Tooplay | Partner @Goodroll
Tooplay & Goodroll
Moderator
Managing Partner - COO
Ad Venture

16:25 – 16:45

Coffee Break

16:45 – 17:00

NEXT! in Where Positivity Powers Performance

Why Pinterest is your untapped advantage

Retail media is becoming the new frontier of performance marketing. Amazon explores how brands can leverage AI-powered targeting, real-time data, and integrated commerce to scale precision-driven campaigns and deliver results across the shopper journey.

Sales Director, Germany, Pinterest | Board Member, MMA DACH
Pinterest

17:00 – 17:20

NEXT! in Brand Courage

SMARTIES Unplugged - Behind SMARTIES Winning Work

Go beyond the trophy and into the strategy. This session unpacks the bold ideas, calculated risks, and data-driven insights behind Smarties award-winning campaigns, featuring real-world stories of what it takes to create meaningful impact in modern marketing.

Director, Brand & Marketing Communications
Arçelik
Group Director
Mindshare
Founder & Head of Agency
Reklamania Creative

17:20 – 17:45

NEXT in Martech & Measurement

Building Stacks for Real Results

As marketing becomes more complex, measuring success the right way is more important than ever. This panel will focus on how companies build Martech stacks that go beyond collecting data—they connect it directly to business results.

  • Neohub will explain how to choose tools that support real-world business goals.
  • Adjust will share how to measure campaigns accurately across different platforms.
  • Kantar will discuss how to combine brand and performance data to see the full picture.

Moderated by Digital Turbine, this session will explore how to build smarter Martech systems that actually drive impact.

Growth Ecosystem Leader
Neohub
Senior Solutions Consultant, EMEA - Turkey
Adjust
Deputy General Manager
Kantar Media
Moderator
Sales Director for Turkey, Greece, Azerbaijan, and Georgia
Digital Turbine
In Partnership With:

17:45 – 17:50

Closing Remarks

MMA MEA CEO
MMA Global

Our Partners

 

Become an MMA NEXT! CONFERENCE - MarTech Edition partner today.

Fill out the form below to request more information:

To prevent automated spam submissions leave this field empty.

or, contact:

Mine Guven
MMA Global
E: [email protected]