Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers. This is the Mobile Imperative.
The ultimate targeting tool, both enabled and optimized by mobile, location is quickly becoming the holy grail of reaching consumers. By delivering the right message, to the right person at the right place and time, location based services allow brands to make every moment along the purchase funnel meaningful and actionable. The 2017 MMA Location Leadership Forum: Making Mobile Moments Matter, goes in depth on the topic, taking a close look at how it drives both intent and conversion, and what influences consumers to move from thought to purchase. Join us on April 5 (NYC) for this one day event where you’ll learn best practices as well as how to tap into the data captured to make every mobile moment matter.
The one-day MMA Leadership Forums are developed by marketers for marketers and explore one mobile topic in-depth. They are dedicated to building capabilities for brands by delivering tangible strategies that leverage mobile as imperative to meeting marketing objectives. Attendees will be able to participate in a variety of roundtable discussions during lunch with a guest facilitator, a signature experience of the one-day Forums, making it the perfect combination of learning and networking that you can’t afford to miss.
