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No matter what kind of company you are, it seems, you want to know more about the role location should play in your marketing. That was a clear takeaway from the MMA Location Leadership Forum, held on April 5 in New York.
At the day-long forum, marketers ranging from consumer packaged-goods companies to insurance companies to quick-service restaurants came together to tell the sold-out crowd how location is changing the way they go about their business.
In his opening remarks, Dipanshu “D” Sharma, founder and CEO of xAd – the Forum’s presenting sponsor – pointed out that location-targeted mobile ad spend is expected to double to more than $32 billion by the end of 2021, when it will comprise 45 percent of all mobile spending. There’s a simple reason it is so attractive to marketers. “Location is pure intent,” he said.
With that, here are seven examples from the conference of what location means to individual verticals.
The MMA wishes to thank all of its speakers, attendees and sponsors.
Join us next at the annual MMA Mobile Marketing Leadership Forum (May 9-10) in New York. Speakers include Allstate, Budweiser, The Coca-Cola Company, Grubhub, Hallmark, Philips, RetailMeNot, Rosetta Stone, Samsung, Supercell, Tune, Twitter, Vayner Media, Zurich and more. Register here.