MMA Mobile Automation & Programmatic Leadership Forum
The MMA one-day Forums explore one mobile topic in-depth and take attendees on a guided journey where they will learn the latest technology innovations and showcase how executives are taking their marketing strategies to the next level. Attendees will also be able to participate in a variety of roundtable discussions during lunch with a guest facilitator, a signature experience of the one-day MMA Leadership Forums, making it the perfect combination of learning and networking that you can’t afford to miss..
With advertisers and publishers rapidly adopting programmatic strategies and techniques, what makes Mobile programmatic different and how can marketers better leverage and integrate this approach into their mobile marketing mix? From the valuable information obtained through client first party data, app SDKs, audience data, native effectiveness and the latest programmatic trends, the MMA Mobile Automation & Programmatic Leadership Forum promises to deliver everything needed to take your programmatic strategy and business to the next level.