The lack of diversity, equity and inclusion in the advertising and marketing industry is not a new issue but the recent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and the shooting of Jacob Blake has ushered in a new civil rights movement and with it companies and consumers are finally protesting systemic injustices rather than being passive spectators.
The Society for Human Resource Management (SHRM) defines diversity as “the collective mixture of differences and similarities that include, for example, values, beliefs, experiences, backgrounds, preferences, and behaviors.”
Inclusion, while closely related, is a separate concept and is defined as “the achievement of a work environment in which all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success.”
The notion of equity accepts that biases and obstacles exist for many that do not exist for others. Essentially it means realizing that we don’t all begin on an even playing field and then working to actively correct for the disparity.
While there is much discussion about the importance of inclusion, equity and diversity at high levels of organizations, very few companies have accomplished true implementation.
Together with an incredible group of leaders that make up the MMA Diversity, Equity & Inclusion Advisory Board, this 2-day virtual event will focus on how to accelerate the conversation within the C-suite to drive innovation, creativity an increased performance, as well as hold the industry more accountable on how they go beyond optics to implement authentic, real and genuine changes..
Register today to join the conversation and #ShapeTheFuture of diversity in marketing.