Agenda | Mobile Marketing Association

MMA Innovate 2019 Agenda.

Thursday, November 21, 2019

Join us in

10:00 AM – 10:30 AM

Registration


10:30 AM – 10:45 AM

Opening Remarks

Opening Remarks

10:45 AM – 10:55 AM

Opening Remarks

10:55 AM – 11:20 AM

Keynote Session

Measuring What Really Matters

In this session we’ll talk about how advertising measurement has evolved and the challenges for marketers as they strive to accurately measure in the digital age.  We’ll discuss Facebook’s approach to helping marketers evaluate ad success with the help of chocolate, planes and mathematicians.

Marketing Science Director for Middle East, Africa and Gaming Facebook
Facebook

11:20 AM – 11:45 AM

Keynote Session

Rebuild Your Brand in the Era of Mobile Disruption

Corporate Communications and Reputation Manager
Procter & Gamble

11:45 AM – 12:15 PM

Panel Session

Hyperformance

Tips and tricks on publishing, advertising, monetizing hypercasual games. We will discuss the learnings of top publishers on hypercasual and discover the world of performance for this new medium of advertising.

VP, Southern Europe / Benelux & MENA
Adjust
Digital Marketing Manager
Enrich Games
Managing Partner
Narcade Games
Managing Partner
Fomo Games

12:15 PM – 13:15 PM

Lunch Break


13:15 PM – 13:45 AM

Keynote Session

Frictionless Mobile Payments

Head of Cards Marketing
Yapı Kredi

13:45 PM – 14:10 PM

Panel Session

Tourism Through Mobile

General Manager
Amadeus Turkey
Founder & CEO
Uzakrota
Digital Strategist

14:10 PM – 14:35 PM

Keynote Session

Digital Recipes from Arda Türkmen

14:35 PM – 15:00 PM

Keynote Session

Marketing in the Age Of Machine Learning

Deputy General Manager, FMCG & Automotive
Google Turkey

15:00 PM – 15:25 PM

Keynote Session

The average marketer works with more than 15 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data-driven decisions are made. Find out how 49% of marketers are adopting automation and getting a leg up on the competition. 

Product Marketing Manager
Adjust

15:25 PM – 15:30 PM

Closing Remarks

Closing Remarks

Friday, November 22, 2019

Join us in

10:00 AM – 10:30 AM

Registration


10:30 AM – 10:35 AM

Opening Remarks

Opening Remarks

10:35 AM – 10:45 AM

Start Up Award Ceremony

Vice Minister
Transportation & Infrastructure Ministry, Turkey

10:45 AM – 11:20 AM

Panel Session

5G and the New Technologies

Vice Minister
Transportation & Infrastructure Ministry, Turkey
CEO
Turkcell
CEO
Turk Telekom
CEO
Vodafone Turkey

11:20 AM – 11:45 AM

Keynote Session

Lessons learned building a global marketing technology company from 3 to 700 employees.

In 2007, I joined two friends working in the storage room of another startup to start AdRoll (which rebranded this year as NextRoll.) Over the course of 10 years, we built the company into one of the largest independent marketing technology companies in the world. Today, more than 37,000 customers in 110 countries have generated over $7B in revenue partnering with NextRoll. Along the way I learned (and struggled) with how to be an effective executive, individual contributor, leader, and people manager. I love sharing my experiences and mistakes with entrepreneurs so they can learn from them and build the next global success. I'll share some of the hard lessons I've learned building multiple companies, and specific tactics that you can put into immediate use at your company.

Co-founder & CEO
WorkPatterns

11:45 AM – 12:15 PM

Start-Up Pitch

Start-Up Pitch

12:15 PM – 13:15 PM

Lunch Break


13:15 PM – 13:45 PM

Start-Up Pitch

Start-Up Pitch

13:45 PM – 14:10 PM

Keynote Session

How Do Corporates Innovate

Why do Corporates are interested in Startups? How they decide to set up innovation programs to engage and invest. This session will delve into innovation strategies of worlds best corporates and how to implement them into your own.

Founder & CEO
Hackquarters

14:10 PM – 14:45 PM

Panel Session

A Brief History and a Look into the Future: Entrepreneurship in Turkey

CEO
İTÜ ARI Teknokent
Co-Founder
Armut.com
Founding Partner
Workinton & B4YO
Entrepreneurship Ecosystem Working Group President
TÜSİAD

14:45 PM – 15:10 PM

Keynote Session

How to Scale your Start-Up

Co-founder & CEO
Diaspora

15:10 PM – 15:35 PM

Keynote Session

What makes the Silicon Valley so special? Can we replicate that magic in other places?

Francesco Cracolici, GM @ Nomadic Minds explains to us the mysterious mechanisms that brought Silicon Valley and Shenzen, Telaviv, Bengaluru where they are right now and provides practical tools to design, build, and sustain new innovation communities. 
 
The theory is influenced by several breakthrough ideas in academia, including insights on sociobiology from Harvard, economic transactions from the University of Chicago, and design theory from Stanford. 
 
Whether you are working for a big organization, are a policymaker or want to bring innovation to your city this will be a step by step recipe to build up your ecosystem and let your companies/ city thrives with news ideas, ventures, and innovations.
General Manager
Nomadic Minds

15:35 PM – 15:40 PM

Closing Remarks

Closing Remarks

Saturday, November 23, 2019

Join us in

10:00 AM – 10:30 AM

Registration

10:30 AM – 10:35 AM

Opening Remarks

Opening Remarks

10:35 AM – 11:00 AM

Keynote Session

How neuroscience can impact mobile advertising

An introduction to consumer neuroscience methodologies and how they can impact and improve the understanding of consumer responses to mobile advertising. The session will also include an MMA case study of the first second strategy.

Cheif Operating Officer
Neurons Inc

11:00 AM – 11:20 AM

Keynote Session

Artificial Intelligence, Robots and Ethics

With the development of technology and consequently artificial intelligence, we can say that a new era is beginning. These developments, which affect our lives positively in many ways, bring along a lot of ethical questions that are very difficult to answer. Is Artificial Intelligence the best technology humanity has ever discovered, or should we really be afraid of Artificial Intelligence, as Elon Musk claims?

Co-founder
Kolektif House & KATALOQ

11:20 AM – 11:45 AM

Keynote Session

Blockchain Digital Transformation - $3 Trillion of Added Value

As blockchain technology continues to mature more and more enterprises are implementing blockchain technology to remove barriers and improve their operations, collaboration, transparency, trust and customer services. Blockchain technology is estimated to become an industry worth $3 trillion of value within 2030.

Aviv Lichtigstein, the CEO of 101 Blockchains has been building enterprise products utilizing Big Data & AI for the past 12 years and is now leading a global community of senior blockchain professionals. By using distributed ledger technology, organizations can fundamentally improve their working environment. In this session, Aviv will share 12 Industries which are radically changed by Blockchain technology including Government Services, Supply Chains, Healthcare, Insurance, Retail and other industries, 10 Blockchain adoption challenges you should consider and 5 Necessary steps for successful blockchain transformation in your organization.

CEO & Founder
101Blockchains

11:45 AM – 12:15 PM

Panel Session

Marketing Innovation

In this session we will discuss how marketers are using innovation and new technologies to enhance their marketing strategies and create consumer engagement with Smarties 2019 winner case studies.  

Managing Partner
NeoDigital
Brand Manager, Cornetto & Algida Heartbrand
Unilever
Digital Communication Manager
Dimes
Digital Marketing & PEP Creative Studio Manager
PepsiCo

12:15 PM – 13:15 PM

Lunch Break


13:15 PM – 13:40 PM

Panel Session

IoT in Industry

Founder
Zensor

13:40 PM – 14:10 PM

Keynote Session

How Technology Will Shape The Future of Education

Instructor PHD
İstanbul Kültür University
Managing Partner
IPPA Communications

14:10 PM – 14:35 PM

Keynote Session

Creating Business Value from Data with Artificial Intelligence

In the world of digital transformation, we are drowning with data. Artificial Intelligence (AI) plays an important role to take the advantage of it in our businesses with continuous learning and automation. In this session, we demystify AI from the hype and share some creative and successful applications from different industries that bring value to the organizations.

Principal Data Sicentist
SAS

14:35 PM – 15:00 PM

Keynote Session

The Growing Role of Location Data in Marketing

As we move around everyday with more and more time spent on our smartphones, we see a significant surge in mobile services being offered with an increased importance in location technologies. With today's mobile transformation, marketers rely on location-based data more than ever before. In this session, we will be sharing our views on the present and future of location-based mobile marketing technologies.

Managing Director
Blesh

15:00 PM – 15:05 PM

CLosing Remarks

Closing Remarks

Sunday, November 24, 2019

Join us in

10:00 AM – 10:30 AM

Registration

10:30 AM – 10:35 AM

Opening Remarks

Opening Remarks

10:35 AM – 11:05 AM

Panel Session

Hypercasualmaina & Mobile Gaming Trends

Co-Founder
Game Factory
Project Manager
Game Guru

11:05 AM – 11:35 AM

Panel Session

Gaming and Esports for Brands

Chair
Oyunder
Retail Sales Director
İntel
Managing Director
ESL Turkey

11:35 AM – 12:00 AM

Keynote Session

The Gameful User - How Gamification can Supercharge your Marketing Campaign

Researchers found that by the time children are 21, they have played 10,000 hours of video games. The equivalent to the time spent in the classroom. Are you ready to engage Millennials and Gen Z like successful games can? How do you design a marketing campaign for your audience that creates a journey for your customers and lets them interact with your brand continuously?

It is time to create human focused strategies. Design marketing strategies that empower people to strategize, collaborate with others, and offers a non-linear journey for mid- to long-term motivation. Strategies that put human motivation and behavioral science at the core of your campaigns.

In this session we’ll talk about how to empower users’ long lasting motivation and engagement. Find out why traditional marketing fails to create long term engagement. Discover how you can use gamification in your own campaigns to get excited, engaged and returning customers.

Managing Director
Octalysis Group

12:00 PM – 12:30 PM

Panel Session

Understanding the Mobile Games Business & Metrics

Digital Marketing Manager
Enrich Games
Co-Founder
High Games

12:30 PM – 13:15 PM

Lunch Break


13:15 PM – 13:45 PM

Panel Session

How Brands Can Benefit From Mobile Games

Chair
Oyunder
Country Manager
Gameloft Turkey
Business & Partnership Development Manager
Masomo Games

13:45 PM – 14:10 PM

Panel Session

The Future of Mobile E-Sports

Founder
Ingame Group
Founding President
Turkish E-Sports Federation
Founder
Blaze ESports

14:10 PM – 14:40 PM

Panel Session

How to Use Influencer Marketing to Grow Mobile Games?

Marketing Manager
Gameloft Turkey
Founder
TEM Agency
Influencer
TEM Agency

14:40 PM – 15:10 PM

Panel Session

Going Global With Mobile Games

CEO
BJK ESports
Founder
Gaming In Turkey

15:10 PM – 15:40 PM

Panel Session

Gamification on Mobile Scene for Services and Brands

Turkey Represent / Gamification Consultant
GamFed
Co-Founder
Muzlu Bilişim A.Ş.

10:30 AM – 10:35 AM

Opening Remarks

Opening Remarks

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