Agenda | MMA
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October 15, 2015 | Indonesia

Thursday, October 15, 2015

7:30 AM

Registration and Networking

In Partnership With:

9:00 AM – 9:05 AM

Session 1 Hosted by:

9:05 AM – 9:30 AM

Opening Remarks: Finally, We Know for Sure Mobile Marketing WORKS!

9:30 AM – 9:50 AM


Role of Mobile in a Creative Economy
Badan Ekonomi Kreatif (BEKRAF) Indonesia

9:50 AM – 10:10 AM

The Third Wave of Digital Marketing

The Third Wave of Digital Marketing

In the next few years, consumers will see an explosion of devices and objects connected to the Internet, everything from your car to your body. Over 130 million wearable technology devices alone will be shipped in 2018, and by 2020 some 50 billion “things” will get plugged into the Cloud. All of these new digital connections will bring more data and more marketing opportunities for brands to better connect to and service consumers, everything from bio-metric targeted advertising to new branded utilities and experiences. In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are exploring the post-mobile Third Wave of Digital Marketing.
Global Chief Strategy & Digital Officer

10:10 AM – 10:30 AM

Mobile Consumer Insight to Strengthen Audience Relevance

Mobile technology not only has changed how people communicate, but also how people live their life. In this talk, Haryati will discuss the innovation in consumer mobility and a new business solutions driven by Big Data and mobile technology which helped aide the use of personalized marketing in a connected world.
VP of Digital Advertising

10:30 AM – 10:40 AM

Evolution of Mobile Advertising

Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads on smartphones, we have evolved. But this evolution did not happen without the growing pains, one of those being mobile measurement. AppsFlyer will whisk you thru the rapid growth of the industry and what tools are available to mobile marketers.
Vice President Asia

10:40 AM – 11:15 AM

Networking Break

In Partnership With:

11:15 AM – 11:20 AM

Session 2 Hosted by:

11:20 AM – 11:40 PM

Free-G: Communication project that became a big data goldmine using mobile and served to measure non-digital media like TV

Case study on the new age of marketing giving holistic view of 360 degree of marketing amplified with mobile leading to a rich database of insights on products, marketing communication, media and indeed consumer habits in ways that are not possible through alternate means.
Founder CEO
Priism Consulting

11:40 AM – 12:00 PM

Bringing together social, commerce and ads

Mobile messaging apps are the “new kids on the block” of social media. The always-on nature and high engagement rates among users make them highly desirable for brands and advertisers, and we are now seeing them becoming more like “eco-systems” than stand alone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new social kids on the block, the mobile messaging services such as Line, WeChat, BBM are currently very much changing the way consumers and enterprises interact.

Chief Executive Officer

12:00 PM – 12:15 PM

Turbocharging Mobile Effectiveness - 5 Best practices that help brands change the game

Mobile marketing is effective, it works. However as a brand you need to make it work for you. Making it work and producing game changing mobile advertising requires a combination of insights, creative execution, data driven thinking and efficient optimization. InMobi shares the best practices of the millions of campaigns that it has run to make mobile advertising attractive to consumers and effective for brands. Based on data from several award-winning campaigns, these insights will help you reimagine mobile advertising.

Marketing Lead, L'Oreal Paris
L'Oreal Indonesia
VP & GM, Asia Pacific, Middle East and Africa

12:15 PM – 12:30 PM

The Future of Mobile Measurement

Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which it occurs and reach remote audiences. In this insightful presentation, Tim and Kerry will take us through the measurement debate, discuss how to improve your understanding of the consumer at the individual level, and widen your perception of ROI to understand the real “what and why they buy.”
Chief Client Officer
Vice President, Southeast Asia
comScore, Inc

12:30 PM – 1:45 PM


12:45 PM – 1:30 PM


Limited to the First 50 registered guests from brands and agencies only

Strategies that will set your business apart in Mobile

Mobile has changed how businesses compete and operate, new tactics and approach needs to be adapted in order to win the ever-changing mobile world. Get real insights from those who have done it as business owner, media agency and platform. Learn from them in 40 minutes how your business can excel in this fragmented mobile environment.

To join the workshop register here with your MMA Forum Registration details.

Head of Agency
Facebook Indonesia
Chief Executive Officer
GroupM Indonesia
VP Marketing & Business Development SEA + Taiwan

1:45 PM – 1:50 PM

Session 3 Hosted by:

1:50 PM – 2:10 PM

Keynote: The Power of Relevance, Making Creative Connect

We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Mobile devices are driving the decade’s second great revolution in consumer communications: video. This session will explore creativity in a connected world, the explosion of mobile video and the implications and opportunities for brands and advertisers.
Head of APAC
Facebook Creative Shop

2:10 PM – 2:30 PM

Mobile advertising is dead. Long live mobile advertising

Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile? This presentation will uncover key mobile advertising trends & strategies for 2015 and beyond. We will address how to reach custom audiences through targeting, how to engage audiences through the power of sight, sound and motion through video ads, and finally, why adopting native advertising on mobile will be a must for brands this year.
Managing Director, APAC
Group CMO
Eros Now

2:30 PM – 2:45 PM

No two markets are same yet they are not different

Joshua would share the dynamics of the world two largest markets and infers on the similarities and difference between the two. The session would also provide insights on how the two media landscapes on mobile may change and share learnings from each of these markets, specially what can Indonesia can learn from China.
Founder and Chairman, Madhouse Inc.
Founder, MadWorks

2:45 PM – 3:00 PM

State of App Nation in Asia and how to take advantage of mobile app data

Flurry from Yahoo presents the latest stats on app usage in mobile based on the 700,000 apps Flurry Analytics tracks. App growth in Asia nearly doubled last year- 98%! Dive deep into what's driving growth in Asia app usage and how usage differs across countries.
Senior Director, Marketing (APAC) & Head of Media (INSEA)

3:10 PM – 3:40 PM

Panel: The Mobile Innovation Cycle: What’s Real, What's Next, and What's Begging for Disruption

The pace of change and opportunities for marketers in mobile are continually growing. This session will delve into both organic and leap frog growth in the changing landscape with a key focus on location, attribution, measurement beacons and other mobile technologies that are changing the way brands engage with consumers throughout the path to purchase.
Founder and CEO
POKKT Mobile Ads
Assistant Vice President Digital Marketing and eCommerce
Resorts World Sentosa
Co-founder & MD
Affle Indonesia
Head of Digital
VML Indonesia

3:40 PM – 4:05 PM

Tea Break

In Partnership With:

4:05 PM – 4:10 PM

Session 4 Hosted by:

4:10 PM – 4:40 PM

Panel: Key Principles to Becoming Mobile Capable

Different companies are at different levels of mobile capability, some have reached a level of maturity and others are finding their way on the journey. The panel will discuss what are the key common principles to becoming mobile capable using examples from their clients perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability.
Managing Director
Line Indonesia
Co-founder & CEO
CEO & Co-founder
Chief Strategy Officer
Lazada Group
GroupM Asia Pacific

4:40 PM – 4:55 PM

Going Mobile Now With the New Indonesian Consumer

As mobile has become indispensable, everyday media consumption habits have been replaced by hundreds of fragmented interactions that occur instantaneously. Today's battle for hearts, minds, and dollars is won (or lost) now in micro-moments—intent-driven moments of decision-making and preference-shaping that occur across the consumer journey. This keynote will delve deeper into this new model and what it means.

Head of Marketing
Google Indonesia

4:55 PM – 5:20 PM

Keynote: Leveraging Mobile To Drive Innovation and Enhance Brand Experiences

Keynote: Leveraging Mobile To Drive Innovation and Enhance Brand Experiences

Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect with consumers. Rahul will share approaches to driving innovation on mobile platforms and connecting with the ‘always on’ consumer across the Developing and Emerging markets.
EVP Digital Transformation

5:20 PM

Closing Remarks

6:00 PM


In Partnership With:


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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