Kerry Jane Brown is Vice President, Southeast Asia at comScore, Inc., a global media measurement and analytics company that makes audiences and advertising more valuable. In her current position, she is responsible for the commercial business throughout Southeast Asia for comScore’s audience and advertising analytics products and services.

Kerry has over 15 years of experience in media research and analytics from both the United Kingdom and Asia. She started out as a graduate planner in a global media agency, and went on to work at one of the United Kingdom’s largest media owners specialising in research, to support the commercialisation of its portfolio of broadcast, online and mobile offerings.

Determined to be at the heart of research and analytics, Kerry then went to the vendor side, taking on roles at both Kantar Media and Nielsen. As Director at Kantar Media, she provided a broad spectrum of media clients with custom research to help them contextualise the digital space and prove the effectiveness of their offering. In her time at the research agency, she was also responsible for developing a Market Research Society award-winning media planning tool.

Wanting to focus on digital and to broaden her horizons, Kerry then took on the challenge of leading Nielsen Online in developing its business for syndicated online audience measurement solutions in Southeast Asia. This role expanded to helping Nielsen work towards delivering its cross-media measurement planning tool.