O MMA Marketing Attribution Think Tank (MATT) vai ajudar a repensar o mundo da mensuração e da atribuição de marketing e a dar aos anunciantes melhores medidas, ferramentas e mais confiança na associação das açoes de marketing com os resultados do negócio. A primeira iniciativa do MATT é focada na Atribuição Multi-Touch (MTA), que muitos profissionais de marketing acreditam ser o "Santo Graal" para estipular a mensuração do marketing. ________________________________________________________________________________________ The MMA Marketing Attribution Think Tank (MATT) will help rethink the world of marketing measurement and attribution, and give marketers better measurements, tools and confidence in connecting marketing to business outcomes. The first initiative of MATT is focused on Multi-Touch Attribution (MTA), as many marketers believe it to be the Holy Grail to fixing marketing measurement.
Ansible’s MDEX is a global index of mobile assets from the top-ranked brands around the world. We've surveyed across four global regions, analyzing more than 2,000 brands across 15 countries and a quarter million datapoints. We will present the Brazilian brand´s ranking and discuss what are the highlights and winners on our study.
Como as empresas podem decobrir oportunidades maiores e melhores com a estratégia mobile correta pela perspectiva de um CMO. Com todos os olhos voltados para mobile, a grande questão é qual é a melhor maneira de se destacar para capturar mais atenção e tráfego? _________________________________________________________ How companies can unlock bigger and better opportunities with the right mobile strategy by a CMO's perspective. With millions of eyeballs on mobile, the bigger question is how can you effectively stand out to capture more customer attention and traffic?
