Agenda | MMA Global


Thursday, April 11, 2024

17:00 – 17:30

Registration / Welcome drinks

17:30 – 17:45

Opening Remarks

CEO, MMA Europe & UK
MMA Global
Head of Group Media / SMARTIES Germany Jury Chair
Deutsche Telekom

17:45 – 18:00

AI a Panacea for Marketing

Head of Group Media / SMARTIES Germany Jury Chair
Deutsche Telekom

18:00 – 18:15

Introduction to MMA Germany

MMA Germany Executive Chair Mark Waechter and MMA Germany Country Director Elvin Altun Noyan will share updates on MMA Global AI Concortium and local German activities.

Executive Chair
MMA Germany
Country Director
MMA Germany

18:15 – 18:30

Creative Effectiveness in the Age of AI

Kantar will be discussing how marketers are and can use AI to optimize their creative excellence with use cases.

Head of Creative and Media

18:30 – 18:45

Decoding New Technologies for marketing: why it all comes back to the obvious

In a fast paced world with new channels and technologies and a demanding and informed next generation coming, what is the most important thing in marketing? Join Götz Trillhaas in his journey to talk through user behavior, marketing challenges and how technologies like AR and AI transform the way marketers think about campaigns, learn about how technology and communication are evolving, and yet the most important thing stays the same to effectively connect with your audience. 

General Manager DACH

18:45 – 19:15

Expert Panel Discussion: "Harnessing AI for Marketing Success"

As businesses strive to stay ahead in a competitive landscape, understanding and implementing AI has become crucial. This panel will delve into the practical applications, challenges, and future possibilities of AI in marketing. Attendees will gain insights into how AI can personalize customer experiences, optimize marketing campaigns, and analyze vast amounts of data to predict consumer behavior.

Marketing Director Dermatology, Nutritionals and Media Lead
Bayer Vital, Consumer Health
Vice President Marketing & Communications DACH
Mobile Growth Lead
Partner Global Consumer & Health Platform
Roland Berger

19:15 – 20:30

Networking with Flying Dinner

Our Partners