Is it Real AI? | MMA Global

Is it Real AI?

January, 2024
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A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions

The term "AI" is often overused, and in many cases, misused, making it challenging for professionals to discern genuine AI-driven solutions from traditional software and advanced technologies that have existed for decades. As such, having a robust framework to help differentiate “AI” from amongst the other technologies is critical to decision-making. In this Guide,, our objective is to help define “AI” in a clear and succinct way, as well as help you identify “AI” via an illustration that guides you through the AI landscape.

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