Public Research | Page 17 | MMA

Riding the Wireless Marketing Wave**

Ovum www.ovum.com
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** Reports are in Portable Document Format. To view them you will need a copy of Adobe PDF Viewer, available free by clicking here.


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SMS Marketing: The U.S. gets the message**

Ovum www.ovum.com
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** Reports are in Portable Document Format. To view them you will need a copy of Adobe PDF Viewer, available free by clicking here.


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SMS Spam Study

The objective of the study was to analyze differences in the perception of mobile spam issues between consumers and mobile network operators and assess how well the problem is being managed. The study also documents the effects of mobile spam on consumers and network operators and identifies regional variations from Central Europe, North America, and Southeast Asia.

If you would like to learn more about the empirical study or order "Insights into Mobile Spam", please visit www.mobilespam.org or contact Torsten Brodt ([email protected]).


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eMarketer Report on Wireless: February 2005

The Mobile Marketing and M-Commerce report helps you understand what is just beyond the horizon by constructing three potential scenarios that plot spending growth for wireless advertising and marketing over the next five years.

Starting from the supposition that—in percentage terms—wireless advertising is at roughly the same level relative to interactive advertising that online advertising was in relation to traditional ad spending in the mid-to-late 1990s, each scenario begins from a plausible "what-if" position and builds to a fever pitch in 2005-2006, when many firms will throw money at this new channel, much as they did in the early days of the Internet.

Obviously, some campaigns will succeed, others will miss. For this reason, eMarketer predicts a short period of disenchantment with wireless around 2007. Although spending will continue to climb, growth rates will dip briefly before resuming upward momentum as the medium grows to maturity toward the end of the decade.

Find out what steps you should take—and avoid—between now and then. After all, millions of marketing dollars are in the balance

Click here for details


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Portio Research: Mobile Messaging Futures 2005 - 2010

A new report from Portio Research predicts that the future for SMS is bright remaining the most widely used messaging format for some years to come with revenues estimated at 50bn USD by 2010 driven by almost 2.38 trillion messages. The report, 'Mobile Messaging Futures 2005 - 2010' outlines progress albeit slower for other mobile messaging technologies especially mobile e-mail and instant messaging amid continued strong worldwide subscriber growth.

In addition to providing a comprehensive analysis of global SMS and MMS markets 'Mobile Messaging Futures 2005 - 2010' also provides detailed discussion of business models, network technology impacts, value chain shifts and advice for operators backed by a wealth of charts and statistics.

MMA Member Discount
The report, Mobile Messaging Futures 2005-2010, is available at a 25% discount to MMA members until October 31, 2005. Please contact mma[email protected] for details on how to receive the discount. After October 31, 2005, the report is available at a 10% discount to MMA members only.

For further information or to purchase a copy of this report, e-mail [email protected] or phone John White on +44 (0)7909 957360 Portio Research Ltd is an independent UK-based research company, specialising in the mobile and wireless sector. Portio is focused on providing high quality, data-centric reports based on hard facts and proven numbers, rather than hype and speculation. http://www.portioresearch.com

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M:Metrics: Back-to-School with Reading, 'Riting, Ringtones

Seattle-August 29, 2005-Pop quiz: Who's more likely to access mobile e-mail: a 40-year-old male executive or an 18-year-old college student with a part-time job?


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