Public Research | Page 9 | MMA

53% of mobile web users in key emerging markets have used a mobile for finance activities

In emerging markets, formal banking only reaches a small percent of the population, compared with high penetration rate for mobile phones.  Low access to financial services and the fact that people in these markets tend to trust mobile brands more than banks, encourages them to use their device to carry out financial activities.

 

Mobile phones offer numerous benefits in emerging markets; they ensure the safety and security of money, make payments more convenient and promote M-Commerce opportunities for local entrepreneurs.  They also present opportunities for western companies looking to move into these markets, as well as learning’s for those who want to implement similar mobile finance models in developed markets.

 

Data and Metrics Collection and Analysis: Consumer Data Collecting, Measurements and Analytics in the Digital World

This whitepaper is an invaluable resource for businesses from all sectors searching for enhanced and more comprehensive ways to understand and reach their target audiences. With insight into best practices and new methods of measurement, companies can better aggregate and apply customer data to generate sales, maximise loyalty and measure ROI to meet the wants and needs of consumers like never before.

This whitepaper explores how brands, advertisers and retailers alike can make advertising spending more accountable and measurable, including: 


Research Type(s): 

Privacy-Conscious Marketing: How to Avoid Major Privacy Concerns And Potential Regulatory Action While Targeting Consumers Effectively Through Mobile Marketing

The whitepaper explores the benefits that enhancing consumer privacy has to offer, including:

  • Why enhancing user privacy helps enhance your brand as well.
  • Why the mobile marketing platform can create new value or subtract it and how to make sure mobile adds value to your brand and your customers overall experience.
  • The importance of complete preservation of user anonymity at every stage, of every transaction, in every campaign.
  • How vendors can fulfill specific user needs and interests via targeted marketing, without compromising user privacy in any way.
  • Why respect for user privacy should be inherent to solutions and services from the start not bolted on afterwards.

The whitepaper also looks at how iSIGN PAN (personal area network) solution helps to accomplish these goals, including:


Research Type(s): 

The Case for Proximity Marketing: Building Powerful Customer Relationships Through Advances in Digital Signage, Mobile and Location-Based Technologies

The very first whitepaper written on the subject, The Case for Proximity Marketing is a must-read for brands and marketers wanting to learn how this channel can deepen their connection with consumers, encourage more loyalty and drive measurable transactions.

The whitepaper explores the benefits that proximity marketing has to offer, including:


Research Type(s): 

Sybase 365 Viewpoint Newsletter Q1 2012

 Download the latest edition of the Sybase 365 Viewpoint Newsletter for Q1 of 2012 here


Research Type(s): 

Q4 2011 Mobile Barcode Trend Report

ScanLife releases its Q4 2011 ScanLife Trend Report, which looks at the busiest quarter of the year for mobile barcodes, and draws comparisons between 2011 and 2010. The data in this report was pulled from the ScanLife Reporting Platform; it represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The report shows that the momentum gained over the last two years shows no signs of abating, with Q4 2011 seeing more scans than all of 2009 and 2010 combined. It also includes data about user demographics, marketer adoption, and media placement.

Millennial Media November S.M.A.R.T. Report

Featuring a deep-dive into how the Telecom industry is using mobile advertising. This issue also features insights into how the holiday shopping season impacted the mobile advertising industry. During key shopping days like Black Friday and Cyber Monday, advertisers turned to mCommerce to drive consumers to purchase directly on their mobile devices.

To download the report, click here: http://www.millennialmedia.com/mobile-intelligence/smart-report/


Research Type(s): 

Google Places on the iPhone – Eye Tracking Research from Mediative

More and more shoppers are using their smartphones to research and make purchases. As retailers experience fewer physical visits to stores, they must embrace the trend toward mobile shopping. Optimizing a Google Places listing is a good place to start. IBM reports that mobile devices including the iPhone and iPad drove 6.6 percent of online sales on Cyber Monday.

What¹s more, in 2011, 10.8 percent of people used a mobile device to visit a retailer¹s site, up from 3.9 percent in 2010. A few months ago, we ran a study of Google Places on the desktop with our eye tracking technology and recorded where people looked on the computer screen, and also mapped where they clicked. From our research, we made recommendations about what businesses need to do to get the most from a Google Places listing. As a follow-up to that research, we decided to try the same tasks on a mobile device: in this case, an Apple iPhone using the free Google Places app.

To read the whitepaper, click here: http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html 


Research Type(s): 

Mediative Whitepaper - A Realistic View of Mobile Advertising: Benchmarks and Statistics

We are all aware that the mobile industry is experiencing a true expansion across the world, and from a Marketing point of view, this opens the door to a world of possibilities. With over 20 million cellphone owners in Canada, there clearly exists a large number of people ready to be reached by mobile advertising. Or is there? When it comes to the potential for mobile display advertising and search there are only 5.2M users in Canada who actively use their Smartphones for browsing and apps (comScore Mobilens, June 2011). This gives us some indication of why mobile advertising is not growing as fast as the mobile industry in general, despite the enormous potential of mobile marketing to connect with consumers on the go, with timely, relevant messaging when the consumer is most likely to act.

With this in mind, Mediative set out to discover as much as possible on mobile advertising – to gather intelligence on the medium, its strengths, weaknesses, opportunities and obstacles, and test the mobile platform as a communication vector for advertising. The full whitepaper covers findings from the following areas in mobile advertising:

Content Tags: 

Research Type(s):