Summary:
In 2015 Europe’s Big Five markets (France, Germany, Italy, Spain and the UK) will generate combined mobile advertising revenues exceeding $1 billion, joining Asia and the US as a member of the “billionaire” club.
Mobile advertising spend will show steady growth between 2010 and 2012, but thereafter, the 2012 Olympics in London could well be serve as a catalyst, propelling total revenues for Europe’s Big Five towards the billion dollar marker.