Webinars | MMA Global

Webinars

Wednesday, June 14, 2023 - 11:00am to 12:00pm EDT

We will discuss highlights of this year's findings, focusing on how measurement and attribution tools are used today to build trust and accountability in marketing. We will also share the biggest challenges marketers face with their attribution efforts, as well as the journey to measurement maturity, highlighting best practices of leading companies in this space.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA

Friday, June 23, 2023 - 11:00am to 12:00pm EDT

Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.
Region: 
Speakers: 
Associate Professor of Practice in Marketing
Goizueta Business School, Emory University
COO & Co-Founder
MarCaps LLC

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

Learn how the MMA’s groundbreaking Consortium for AI Personalization (CAP) study is demonstrating ways that AI-optimized creative personalization, using only limited data, can deliver radical gains in advertising efficiency over rules-based dynamic creative optimization. We will explore how we can scale these learnings and next steps in our research as we apply similar techniques with additional data, including identity.
Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Integrated Media Strategy Lead
Kroger
Assistant Manager, Addressable Media
GM
CAP Partner:

Wednesday, July 12, 2023 - 12:00pm to 1:00pm EDT

Data drives success across much of what brands do to drive their marketing and CX efforts. With advances in AI, and the recent rise of tools that use generative AI, marketers with better data will gain an even greater competitive advantage.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
Partner, CMO Practice Leader
EY

Wednesday, August 2, 2023 - 11:00am to 12:00pm EDT

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA

Wednesday, August 9, 2023 - 11:00am to 12:00pm EDT

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.

Wednesday, August 16, 2023 - 11:00am to 12:00pm EDT

MMA's first-ever Customer Experience benchmark study will not only introduce a quantified framework for CX, but will showcase best practices from CX leaders who have focused on aligning CX to their overall business strategy.
Region: 
Speakers: 
Founder & CEO, JourneySpark Consulting
CX Subject Matter Expert, MMA Global

Wednesday, August 30, 2023 - 11:00am to 12:00pm EDT

Region: 

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Region: 
Speakers: 
SVP – Head of Industry Research
MMA

Wednesday, September 20, 2023 - 11:00am to 12:00pm EDT

This session will highlight how the mission of marketing ties to the firm’s growth agenda. The debate session will focus on how clarity and shared understanding of marketing’s role motivates and guides meaningful action while positively impacting the business.
Region: 

Wednesday, October 11, 2023 - 11:00am to 12:00pm EDT

Learn how the MMA’s groundbreaking Consortium for AI Personalization (CAP) study is demonstrating ways that AI-optimized creative personalization, using only limited data, can deliver radical gains in advertising efficiency over rules-based dynamic creative optimization. We will explore how we can scale these learnings and next steps in our research as we apply similar techniques with additional data, including identity.
Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
CAP Partner:

Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

Region: 

Wednesday, November 1, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 

Wednesday, November 8, 2023 - 11:00am to 12:00pm EST

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.

Wednesday, November 29, 2023 - 11:00am to 12:00pm EST

Region: 

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA

Wednesday, December 13, 2023 - 11:00am to 12:00pm EST

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 

Wednesday, January 10, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 

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