Webinars | MMA Global

Webinars

Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

Our 9th annual State of Multi-Touch Attribution study sheds light on the latest trends, challenges, and opportunities in marketing measurement. Explore budget allocation trends, strategic priorities, measurement pain points, the evolution of MTA, and the impact of AI on attribution.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA

Wednesday, June 12, 2024 - 11:00am to 12:00pm EDT

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Speakers: 
Executive Director, Digital Strategy & Growth Marketing
Ally Financial Inc.
Media Director
Kroger
SVP – Head of Industry Research
MMA
Members Only

Monday, July 29, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members Only

Tuesday, July 30, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members Only

Wednesday, July 31, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members Only

Thursday, August 1, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum
Members Only

Friday, August 2, 2024 - 12:00pm to 1:00pm EDT

Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
Co-author, The AI Conundrum

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