How the smartest brands are winning big with their mobile app and "Good Push" messaging
Mobile is creating new opportunities for brands to develop lasting customer relationships but the stakes keep rising on the rapidly-expanding mobile battlefield. With access to customers any time, anywhere, there are endless possibilities. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. In this webinar, we'll show specific examples of how brands are attacking this opportunity, and go step-by-step through the Seven Rules of Good Push in order to maximize engagement while at the same time, building a stronger brand relationship with connected consumers.