Transforming Communications into Conversations: One good conversation can shift the direction of change forever | MMA Global

Transforming Communications into Conversations: One good conversation can shift the direction of change forever

Thursday, May 4, 2017 - 2:00pm to 3:00pm EDT

Watch the Webinar:

Transforming Communications into Conversations: One good conversation can shift the direction of change forever

The mobile channel continues to excel in empowering consumers and citizens and gluing the multi-channel consumer digital journey together. With Customer Experience taking pole position, its capability of delivering contextual advertising and marketing has been enhanced. Regarded as an essential initiative for enterprises to differentiate themselves, it presents a powerful opportunity to hold personalized conversations with customers or manage the expectations of target consumer audiences with highly relevant contextual engagements, anytime and anywhere.

Join this webinar, where drawing on experiences working with Fortune 500 organizations and connecting billions of consumers to brands and each other for decades, we explore what you should be considering in 2017 when building B2C and B2B conversational strategies: 

  • Big Data gets bigger with the CRM CX revolution. Optimize personalization, content, channel and format with increased reliance on data-driven marketing
  • Focus on agility, creativity and design essential assets for creating customer experiences that are personalized, effective and measurable
  • Integrate with enterprise business processes via API’s to drive contextual engagements 
  • Increase conversations between automation and SMS marketing, brought on by the emergence of AI and proliferation of IoT
  • Consider the emergence of Smart cities as brands that are engaging in real time conversations with citizens and business processes around tourism, health, security, information and public services 

 

 

Speakers: 
Global Business Development Director, Consumer Insights
SAP
Moderator: 
VP of Industry Programs
MMA Global
Webinar Sponsor: