ustomer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context.
This can be a huge challenge, especially for organizations where mobile, social, web, and email data all exist in separate silos. Businesses should focus on understanding all consumer behaviors and preferences regardless of channel and then focus on communicating in context. Companies that create the best omni-channel experience for their customers will hold significant advantage over their competitors.
Join this webinar to learn how to: