Stop Your Mobile Marketing: It’s About the Context Not the Channel | MMA Global

Stop Your Mobile Marketing: It’s About the Context Not the Channel

Tuesday, September 23, 2014 - 4:30pm EDT

Watch the Webinar:

ustomer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context.

This can be a huge challenge, especially for organizations where mobile, social, web, and email data all exist in separate silos. Businesses should focus on understanding all consumer behaviors and preferences regardless of channel and then focus on communicating in context. Companies that create the best omni-channel experience for their customers will hold significant advantage over their competitors.

Join this webinar to learn how to:

  1. Stop thinking of mobile as a single channel for marketing campaigns
  2. Gain insight into your customers and act on buyer behaviors and preferences
  3. Adopt a solution that can provide a holistic view of your customer to help optimize all your marketing campaigns regardless of channel
Speakers: 
Global Mobile Engagement SME
IBM Commerce
Managing Director, Digital
American Cancer Society
Moderator: 
Senior Director of Membership, North America
Mobile Marketing Association
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