As consumers, we are bombarded with emails and direct mail; we are constantly targeted with ads online and via mobile. With so many factors influencing us, how can a brand know which specific touch point motivated a shopper like me to head into their store and buy a brand new, 52 inch TV? How did my journey to purchase start, and how long had I been planning my purchase? Should the sale be attributed to the store itself or was it really the result of the banner ad that popped up the morning I made my purchase?
We know that 92% of purchases take place offline following some online consumer activity, yet establishing a proven connection between these behaviors has puzzled marketers since the inception of digital marketing. The advent of new technologies that can provide context to purchases in real-time is helping to solve this billion dollar dilemma, providing information that will change how we view the path to purchase. Join us to discuss the fascinating implications of new mobile location based technologies on the pervasive issue of attribution.
This webinar will cover:
