In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email. In this webinar, you'll hear from Steve Kim, Sales Manager, Performance, at Adknowledge's AdParlor social media product and Nate Elliott, VP, Principal Analyst at Forrester, who will highlight the best ways to target and engage your audience, all while optimizing the message for stronger and stronger ROI. Nate and Steve will offer a case study involving MolsonCoors and the weather-based targeting AdParlor used to drive real-time sales for the beer maker through Facebook News Feed placement.