Place is the key growth driver of the 4 P’s in the digital world
Thursday, November 18, 2021 - 11:00am to 12:00pm CET
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In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. In this panel a group of marketing experts debates the framework of Dr. Dominique “Mike” Hanssens, the Distinguished Research Professor of Marketing at UCLA’s Anderson Graduate School of Management. Hanssens incorporates data science techniques to align marketing costs more closely with financial results. Hesays the company that does not innovate will see diminished return on marketing investment. Hanssens espouses the belief that distribution is arguably the most powerful marketing mix driver.
Join our event to hear what our experts think about Hanssens’ points of view and how they leveraged distribution to become a fundamental key growth driver.
If you’re a brand marketer and would like to become a speaker, apply here.