The New Marketing Playbook: What’s Next in Advertising & Tech - a conversation with Verizon Media's James Colborn
Thursday, August 27, 2020 - 1:00pm to 2:00pm EDT
While the future is unpredictable, one thing is for certain: now is the time to get ahead of what’s to come by leveraging data and insights, embracing next-gen technology, and driving performance. In this in-depth conversation with Verizon Media’s James Colborn, Head of Global Data Solutions and the MMA’s Vassilis Bakopoulos, Head of Insights and Research, you’ll hear about the latest trends that will help you build your brand in an uncertain world.
- Understand shifting consumer behaviors, as it relates to brand trust and privacy, through better insights.
- Learn how to adjust your strategies and leverage those insights to ensure you’re reaching the right audiences.
- Find out how to be innovative and take advantage of next-generation technology, such as 5G, IoT and Immersive Reality (IR)