The MMA will host a discussion of the Network Advertising Initiative's recently released Mobile Application Code, which extends the NAI's self-regulatory program into the mobile advertising ecosystem. The discussion will be led by Anthony Prestia, NAI counsel responsible for the development of the NAI mobile compliance program, and Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member. This discussion will provide an overview of the newly released principles, an explanation of how the NAI principles interact with other industry initiatives, and the opportunity to ask question about the NAI mobile compliance program.